Motivational Factors and Employee Loyalty at Thai Udonthani Sugar Mill

Abstract

This research aims to (1) examine the differences in work motivation factors and employee loyalty at Thai Udonthani Sugar Mill and (2) investigate the demographic factors affecting employee loyalty. The findings reveal that intrinsic motivation - such as achievement and work value - has a higher average than extrinsic motivation, such as recognition from others and rewards. Employee loyalty is most influenced by growth opportunities, while compensation and benefits have a relatively lower impact, suggesting that intrinsic motivation has a greater effect on employee loyalty than extrinsic factors. Regarding demographics, the results show a statistically significant negative relationship between department of employment and employee loyalty, indicating that employees from different departments exhibit varying levels of loyalty. Additionally, educational level negatively correlates with perceptions of benefits, implying that employees with different educational backgrounds view benefits differently. However, gender, age, and income do not significantly influence employee loyalty. The study utilized a questionnaire as the primary data collection tool, targeting employees of Thai Udonthani Sugar Mill, with a sample size of 432 and 302 valid responses. Participants were selected through purposive sampling, and the data were analyzed using descriptive and inferential statistics.